Desk Accessory Promotional Products - Your Claim to the Most Valuable Real Estate in Business
Posted: Thursday, July 30, 2009
by Marc Berkow
Metro Promotions & Printing
With real estate so prominent on every one's minds for the last decade or more I thought it was long overdue to put into context what the most important real estate marketing, advertising or branding program can secure. No I am not talking bricks and mortar here. I am not even talking acreage. Yet, it is one of the most undervalued pieces of real estate in business. What am I talking about? It is your customer or prospect's desk, of course. That's right, the place where the person you choose to influence into buying your products or service resides for the better part of 8 to10 hours a day, 5 days a week, 52 weeks a year minus vacation, sick time and company travel time. Yes, this is where the decision maker who can drive your company's sales spends most of his waking hours.
Now I am not writing to dispute the value of face time, as it is commonly referred to in the world of sales, nor am I challenging the standard ways of influencing your customers through traditional means like mass media advertising. But, why settle for a few minutes of marketing to your customer when you can do it all year long and sometimes for only a few bucks a customer? There is a way to accomplish this with a well thought out custom imprinted promotional product desk accessory. Yes, you can lay claim to a part of your customers desk and market your company's brand all year long and deliver thousands of branding impressions both conscious and subliminal with a tactfully imprinted promotional desk accessory gift to your customer.
There are few things in the marketing world that will have the consistent impact, staying power, and return on investment like a well thought out custom imprinted promotional product desk accessory gift with your company's logo on it. Once your customer or prospect puts that desk accessory on his or her desk you have successfully laid claim to the most valuable piece of real estate any where in the world of business. This should be one of the pillars in the foundation, no pun intended, of any marketing program. Not only will it help with your company's marketing, I can tell you that it can also help discourage the competition as well. Believe me when I tell you that there are few things that create that sinking feeling in the gut of a competitor's salesman like seeing a desk accessory item with your logo on it staring at them on the desk of the decision maker while they try to make their sales pitch. It is one of the best ways to discourage the competition. So stake your claim to this often overlooked valuable real estate. It's all their for the taking. Your company only needs to do the giving.
Well by this point you may be asking yourself what is he talking about custom imprinted desk accessory promotional items? There are hundreds of potential candidates but before you chose one you need to ask a few basic questions. Like who you will be giving the items to in terms of their position with the company? Sometimes there is more than one decision maker to influence and their level of management can vary. Finding the appropriate product will depend on a number of factors to consider. Of course the first one you should consider is your budget for the product. Keep in mind that there are products that can be effective with just about any budget. One need not necessarily spend a fortune on some expensive executive desk clock to make an impression on the decision maker your company chooses to give it to. The emphasis as with all promotional products should be on perceived value rather than actual cost. Well what do I mean by perceived value? In short perceived value basically comes down to whether the party receiving the gift, in this case your decision maker, sees it as a useful product to them. The position of the person you give the gift to is also a very big factor. Your not going to give a high ranking executive you are trying to influence some cheap plastic stapler for his desk. Other important factors to consider in choosing a gift are: the gender of the recipient, the image you want projected of your company and product packaging just to mention a few. This is where a promotional product supplier with great experience can make all the difference in guiding you to that perfect desk accessory for your company to give out to it's clients and prospect's.
Marc Berkow is a veteran of more than nineteen years in the promotional product industry. His company Metro Promotions & Printing offers free ongoing consultation for all companies as well as providing a free online catalog of more than 850,000 promotional products including custom screen printed and embroidered apparel that one can browse through or purchase products. You can view the online catalog on Metro Promotions & Printing web site at: http://www.metpromos.com. For a free promotional product consultation you can contact Marc Berkow at 862-216-0064. Metro Promotions & Printing is a member of the Better Business Bureau with an A-rating.
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